How we helped Havaianas tangibilize its future vision of physical points of sale in an increasingly digital shopping world

Havaianas is one of the most valuable brands in Brazil. Present in the popular culture of our country, the brand is now experiencing a moment of global expansion. In its transformation process, Havaianas has been establishing new forms of contact with the public, enabling new experiences of using its products. It was in this context that the concept of the brand's Flagship emerged - a concept store located on one of the most iconic streets in São Paulo. Located on Oscar Freire Street, a kind of cosmopolitan center of consumption and brand trends in Brazil, Havaianas has set a milestone.

For a few months WHF worked alongside the brand team to design the self-checkout experience of the store. We used Service & Product design to bring to life a solution that needed to serve a wide range of users from different cultures and countries providing autonomy, agility and reinforcing the brand's pillars of Brazilianness.

The solution created by WHF, alongside other experiences, closed the cycle of experiences that reframed the physical space of the point of sale into a place of relationship, content production and culture.

Especially relevant for the foreign audience, the solution won unanimous positive evaluation, becoming a reference for future projects of the brand on a national scale.