How we helped Ourofino Agrociência evolve its relationship strategy with the Brazilian countryside

Brazilian agribusiness accounts for about 25% of the country's GDP. The sector's activities are undergoing major transformations as farms become digitalized and a new generation of entrepreneurs takes over the business. With this in mind, we help Ourofino Agrociência in its relationship strategy in this new scenario.

From a qualitative study involving reference farms, resellers and reseller agents, we worked to identify, organize and prioritize opportunities within the production chain. The work came to life from the prototyping of a new digital relationship and services platform imagined to add even more value to the industry's relationship with these actors while providing rich opportunities for value capture through data and commercial efficiency. The project focused on illuminating the path to creating competitive differentiators in a sector highly sensitive to commercial and pricing dynamics.