How we helped Porsche rethink its aftersales strategy for owners of its semi-new cars

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The sports car and luxury car sector has grown a lot in recent years in Brazil. Among the most iconic brands, Porsche stands out for the passion aroused in its audience and the great sense of community that is part of the brand's universe. With this in mind, we worked with the Porsche do Brasil team to structure a new strategy for the automaker's after-sales area. The focus of this work was directed to the second Porsche owners. The person who buys his Porsche semi-new and is therefore anonymous to the automaker. The main objective of the work was to create a solid strategy of contact and identification with these consumers, bringing them closer to the brand universe in their experiences, content and services.

We used Product Design to bring to life a unique digital platform that offered exclusive services and gathered essential content for those who have just purchased their semi-new Porsche. The automaker's strategy included a complete communication ruler that combined services and media segmentation intelligence to activate opportunities within the Porsche Universe for these consumers by connecting them directly and automatically via the system to the various Porsche Centers located in Brazil.