How we helped Onii grow exponentially through the shopping experience and consumer empowerment

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The supermarket retail sector has not seen major innovations for many years. The way we shop these days is still very similar to what we did decades ago. From the new demands and behaviors accelerated by the Covid-19 pandemic, Onii - a retail tech born in 2019, found the right environment for its growth. Together with WHF, Onii developed its business model, brand and service model.

When it started its history with WHF, Onii had only 1 prototype store in operation in the city of São Carlos. In the first business model, Onii installed standalone stores (without employees) in residential condominiums. The stores operated in 15m2 containers and were operated by licensed partners responsible for ensuring the store's inventory and replenishment. Onii's technology provided autonomous access, monitoring and payment - all through the app, 24/7.

In 24 months Onii has evolved a lot. From just 1 store in operation, the company now has more than 550 points of sale in Brazil and has multiplied into an ecosystem of autonomous retail services that include mini-market franchises, the retail software vertical, the fintech division where it offers payment and credit solutions and, finally, the operation of special projects where it develops projects with major brands such as Itaú Shop, Ipiranga, Evino and others.

To learn more about the details and results of this case, contact us and request a live presentation.